SEO Agency of the Future Business Development

SEO Agency of the Future Business Development

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Can You Build A Modern Website By Using A Website Template Or Are They Outdated?

For many people who are not professional web designers but would still like to create their own website on a small budget, they will decide to create a website based on a pre-existing template to simplify the process. The problem with many website templates is that the final product will be a website that looks unprofessional and outdated, so in order to build a website that looks modern and professional without spending a fortune on a professional web design company, it can be a good idea to use a content management system.

With the popular internet browsers of today such as Firefox or Internet Explorer, a website template that is strictly based on HTML may not render correctly and may seem like it was built in 1995. But when you build a website around a content management system such as WordPress, all of the templates or themes for this software are based on style sheets which allow for a more modern and professional website. Content management software such as WordPress is available for free and there is also a large database of pre-designed themes that can be installed and customized to suit your needs. When it comes to keeping costs down while still having a professional appearance for your new website, this is the best way to go.

Another problem that occurs with many of the older website templates that are still available is that if you want to make a change that covers every page of your website, you might need to edit each page individually instead of being able to make one change that affects the entire website. This is another reason why themes that are based on style sheets are superior to regular templates because the content is separated out from the graphics and appearance which makes it very easy to change around your entire website very quickly.

There is still a practical use for website templates that are based purely on HTML, and that is for when you need to design a landing page that will be used to build an email list. If you are building a page like this then you will not need to concern yourself with making design changes to your entire website. But if you want to build a regular website that looks modern and professional, the best and most affordable option is to use a popular content management system with a large user base and a collection of different themes, because this makes it very easy to add new content and customize your website’s appearance.

Guide to Writing Usable Web Content

In my wanderings through the web, for shopping, information or even when getting acquainted with a new client, I’m often amazed at how difficult those websites make my task of finding what I need.

What companies often do not realize when going online is that writing content for the web is different in many aspects than writing content for the off-line media.

The wrong way of writing content for the web is characterized by:

  1. Content rich articles, sometimes monstrosities with more than 1,000 words
  2. Content-rich paragraphs, having multiple sentences
  3. Overly creative headlines, sometimes trying to get clever with the readers

These companies are losing quite a bit of potential customers, hence revenue, by not realizing that writing for the web is a lot different than writing for the off-line media.

How much do users see on the web?

Dr. Jakob Nielsen shows a result of analyzing 45,000 pageviews containing between 30 and 1,250 words.

The following table shows the maximum percentage of text users could read during an average visit to pages with different word counts:

As you may notice the curve approaches 20% very rapidly as the word-count increases.

In a case of a very modest page, containing 250 words, the average user will read less than 40% of the content. This fact alone should raise a red flag for anyone planning to upload an existing magazine article to his website.

The best practice would be to have short and precise pieces of content, having 250-500 words. And, to concentrate your main ideas towards the top of the content.

But wait, it gets better…

What do users see on the web?

In a different study, Dr. Nielsen examines user behavior on a page since first arriving at a site.

After recording users’ eye movements with an infra-red camera, Dr. Nielsen discovered a common pattern in the page reading behavior:

  1. Users first read (scan) across the top two paragraphs of content
  2. Users proceed to quickly scan the first few words of the content

These two parts of the reading pattern create a resemblance to the letter F, which sometimes can be the letter E if the user scans the third paragraph as well, as demonstrated in the following image:

Before Writing Any Web Content

Keeping the above findings in mind, one should always think about the following guidelines when writing content for the web:

  1. Keeping the first part of content and precise, having 250-500 words
  2. Revealing the main idea at the beginning of the content, preferably in the first two paragraphs
  3. Informative, rather than creative, headlines
  4. Main keywords at the beginning of the headline
  5. Using bullets and numbered lists, that are easier to scan, instead of long multi-sentence paragraphs
  6. Keeping the content between 2500 and 4000 words

Research on how users read on the Web and how authors should write their Web pages.

  • A short summary of the original findings: How users read on the Web
  • How little do users read? — users spend 4.4 seconds for every extra 100 words on a page
  • An f-shaped pattern for reading web content, as seen in eye tracking studies
  • Eyetracking of people reading email marketing newsletters
  • Low-literacy users exhibit different behaviors
  • PR and press releases on corporate websites (103 design guidelines based on usability studies of how journalists visit company sites)
  • The writing style for print vs. Web
  • Blah-blah text: Keep, cut, or kill?
  • Email newsletters (165 design guidelines: scannability even more important than for websites)
  • Writing transactional email and confirmation messages
  • Teenagers on the Web: poor reading skills and low patience levels mean that text has to be ultra-concise for teens and that more information must be communicated in images
  • Tagline blues: what’s the site about?
  • Passive voice is redeemed for Web headings
  • World’s Best Headlines: BBC News
  • Use old keywords when writing to be found by search users
  • Show numbers as numerals when writing for online readers
  • Microcontent: writing headlines, page titles, and email subject lines
  • Nano content: the first two words of links and titles
  • Company name first in microcontent? Sometimes!
  • Long vs. short articles as content strategy
  • Kindle Content Design (writing for Amazon.com’s e-book reader)
  • iPad and Kindle Reading Speeds
  • Write inverted pyramids in cyberspace
  • Information pollution
  • American English vs. British English
  • Twitter Postings: Iterative Design
  • Distributing Content Through Social Networks and RSS (Facebook, Twitter, MySpace, LinkedIn, and RSS)
  • Corporate Blogs: Front Page Structure
  • Intranet usability, including guidelines for intranet content, news on intranets, HR manuals, and how to present information about projects, teams, and individuals on intranets
  • A full paper documenting the original research from 1997 (long): Concise, SCANNABLE, and Objective: How to Write for the Web (unfortunately this paper was written for print and not online)
  • Case study: Applying Writing Guidelines to Web Pages improved usability by 159% when rewriting sample pages from a popular website
  • How to write “About Us” pages for a company’s or organization’s website

All about Flagships and Using Hubpages for Web Marketing

Flagships and Using Hubpages

by Milwaukee SEO

There aren’t many places on the web today, where you can place your highly valued, original content and wait for the traffic to come. Most of these content sharing sites are spammy and don’t contain any non-commercial content. Since I’m an SMO freak and really obsessed with finding new ways to promote our content via various web 2.0 and social media channels when I ran into the flagships idea I couldn’t avoid trying it.

What is Hubpages.com and what is a Flagship?

Hubpages defines itself as an online content publishing eco-system. The “hubbers” (Hubpages users) use this platform to create “hubs” (their own unique pages), in which they upload content. This is a useful and friendly platform to share the world with your knowledge and expertise. Flagships are actually the top-quality-hubs, which follow a long list of requirements and demands. The main idea of the flagships concept is to create unique and valuable content database. Furthermore, flagship hubs are SEO (Search Engine Optimization) friendly, and when built properly, can gain very good rankings, as well as revenue (Hubpages offers incentive based on revenue share with the writers).

How can you leverage Hubpages for Web Marketing purposes?

Hubpages is a great online platform that enables you to create content pages containing videos, images, links, RSS feeds, related tags lists and more. The main advantage of this platform, which is more significant in flagships, is that an excellent and popular content can be promoted independently on search engines, thanks to the friendliness of this platform to search engines.

Suppose you’re a nutrition expert, and you write this great article about the importance of eating in various colors. Creating a flagship in this theme is much better than any article syndication act or even a blog posting. After submitting the nutrition flagship, the Hubpages staff will review your flagship content, and once accepted, they will actively promote the page and you may do the same.

So basically, your high valued content does the work for you! You can reach the top of the search results pages very quickly (suppose they aren’t that competitive) and your target audience will stumble upon your flagship. Since this types of pages are very informative and professional, they have a high tendency to convert later on.

In order to create a flagship, you have to register to the flagships program, choose a unique subject from the subjects’ pool and sign the flagships contract. You can view some finished flagship examples here.

Some Flagships Tips

1 – Write creatively, use unique images, videos and news updates.
Don’t spam or use the flagship as a link farm (in this case, you will also be banned by the flagships program).
2 – Link to other unique and interesting sources that have a real added value to your readers. If your flagship will be a real information source for a high-searched term, you can make great profits.
3 – Let’s not forget the SMO and the full circle SEO strategy! Always create social media links to your new flagship – Facebook it, twitter it and so on… If it’s a niche flagship, don’t hesitate to create links in niche blogs, forums and more. Just be creative about it. Another important thing is that every link to your flagship increases the chance to earn more money.

To conclude, hubpages.com is above all a content sharing platform, which can be used as a web marketing tool, especially when using the flagships with unique and high-quality content. Don’t forget to follow Hubpages requirement and you’ll probably get great results. Of course, there are many other similar content platforms that you can use (such as Scribd.com, Squidoo.com etc) but I’ll write about them specifically next time.

Final Verdict,

The problem with Hubpages is that they have recently become very hostile to their platform being used by any marketers of any products. About one month ago, complaints about whoever is auditing Hubpages websites began streaming in. In my own dealing with Hubpages, I have found their service to be offensive and a waste of time.

For example, I’m an author of a book, seems straightforward enough to offer valuable content to people and if they like what I have to say, they can buy my book. Harassment from Hubpages began on day one. First, they shut down my Hubpage because it was too “promotional”. After I dropped all reference to my book and just gave links to my book selling on Amazon.com with keyword tags, they refused to publish the page because the hyperlinks like “internet marketing” were attempting to drive people away from Hubpages to my book on Amazon… Well yeah! Gee, I’m guilty of that one. The final straw was when they would still would not publish my Hubpage because, now get this, I used a quote in my Hubpage. Here’s the funny thing, it was MY quote!

I think Hubpages is involved in their own affiliate marketing and products and if you try and publish a hub that is in competition to their own in-house work, then they basically nit pick you to death until you give up on publishing your Hubpage.

Time is your most valuable asset for time is the stuff life is made of. Life is too precious to be wasting time arguing with the screener at Hubpages. Several years ago, Hubpages was good. Today it is terrible in my opinion. I’ll never go back to Hubpages and I can’t recommend their service to anyone else. Squidoo is much more marketer friendly and I have not had a single problem getting any of my lenses published.

Typical SEO Mistakes

Typical SEO Mistakes

You can usually have a healthy debate among people about which tactic is best. Seo is the same way since many people love it while others will not. There are in fact many net marketers who believe that it is low-value work. There are way too many variables that can adversely affect your search engine rankings, for instance. Plus the campaigns to find links pointing to your site never ends. You can often find people who remind you that the principles of SEO never stay the same.

As per a leading Milwaukee SEO Company, it is still possible to have success with SEO, and if you optimized for the right keywords it’ll be exciting. You also desire to steer clear of the worst slips you can create with SEO.

Milwaukee SEO Yelp Page | Milwaukee SEO Facebook Page

The most current Google algorithm modification, in early 2011, is centered on quality content. From time to time they do get a little obsessive about what they do simply because no software system can do anything flawlessly. But you must know that they seem to be making a stronger effort to deal with bad content. Yet another important thought is they are really trying to penalize sites that contain little content. It is the authority site that is evidently being preferred in this most current change from them. So at the least, no one can say they are being kept in the dark because they are telling us what they want.

Regardless of whether you’ve got a static HTML site or blog, part of smart on-page SEO is making time for your internal pages with internal links. Certainly, you always desire to backlink to your interior pages greater than to your home page. The approach you go about linking to interior site pages is what we should look at now. You never send your entire incoming, external links to your homepage, and it’s your website’s internal pages that should get the most. Since your inner pages are linking to your homepage, they are going to give backlink page rank to your home page. You can easily achieve this system on blogs employing a plugin that collects and creates links to related content. For your static websites, merely put in-line links at suitable places in your content with good anchor text to additional pages.

Milwaukee SEO Google Maps | Milwaukee SEO YellowPages

You have to get involved with social websites and the different resources that make it quicker to share. You absolutely need to make this take place because it is a natural part of social SEO which is where Google is going. Obviously, the most important two social networking sites happen to be Facebook along with Twitter. We all know how popular and enormous Facebook has grown to be, but do not overlook Twitter either as it is still relevant. Optimizing your websites for social networking is fast turning into an important SEO consideration.

Obviously, this is just the tip of the iceberg when it comes to things to learn about. No software is devoid of imperfections for many causes. However, they are conscious of how significant the social net is, and this will only be mirrored even more in the way they rank sites.